Prior to being a contestant on the famous African reality
TV show, Big Brother Naija, Iheme Faith Ulomo popularly known as Ifu was an
upcoming actor, writer, content producer, fashion designer and TV presenter but
was barely in the limelight with little or no social media prominence.
After
portraying her skills, talent and abilities to the world, winning endorsements
and cash prizes from Pepsi and Heritage Bank during
the show, Ifu has set up her beauty business ‘beautIFU Ennada’ pioneered by her HairCare Line with distributors all over Africa and the United States. When asked how the Big Brother Naija platform helped in actualizing her dreams and goals, Ifu Ennada said “Big Brother Naija platform is indeed a blessing to those who know how to use it and I am very proud of everything I’ve done this far.’’
“Aside from the increase in commercial value as an actor
and MC, the popularity I got from the show also made it easier to make money
especially with my businesses. It is the biggest platform for anyone looking to
launch themselves in whatever they intend to do, "he said.
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