The newly launched All
Purpose Flour by the Dangote Flour Mills has tremendously excited distributors
and bakers, as they call it “finest and best performing flour.”
Bakers expressed
their excitement on the affordability and multipurpose brand during the launch
on Thursday in Kano.
The affordable price,
they say, will enable them to make more profit in their businesses.
About 80 bakers where
invited to a bakery where the One-Stop product was tested to ascertain its
yield and value addition over other brands in the market.
Chairman of Association
of Master Bakers and Caterers in Kano Alhaji Muazu Gidauniya said said he was
elated by the new product that has already been tested by his members.
He added that the new
product will not displace the old Bread Flour which has been used for years.
A renown distributor of
Dangote Flour in Kano and Secretary General of Masters Bakers Kabiru Abdullahi
said he was optimistic that the product will move the market.
The new brand, popularly
known as APF is part of the company’s strategy to reward its customers and
shore up market share in the country.
The APF is produced with
“high quality wheat and designed to work for all your baked, fried or cooked
flour products: Be it bread, gurasa, meat pie, egg rolls, puffpuff, chinchin
and a range of others,” Executive Director, Commercial, Halima Aliko Dangote
said.
The Executive Director
added: “Some of you who attended this morning’s baking test have already
testified about its performance. Some of the products that were baked this
morning are here for you to see. It is now time to experience it yourselves. As
the name implies, it can be used for bread, pastries – cakes, meat pies… and
even fried snacks like puff puff, samosa, spring rolls etc. It is very
versatile.”
Hundreds of bakers,
distributors, dealers and retailers attended the unveiling of the All Purpose
Flour.
The Dangote Flour Mills
also unveiled a promo tagged: ‘My own don beta’ where dealers have the opportunity
of winning a variety of prices.
Speaking, Regional Sales
Manager Alhaji Nura Rabo said he was happy about the excitement the new brand
has generated.
He said already
distributors and sub-dealers were stampeding themselves to place order for the
new product.
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